Ticketmaster ONE
Crafted delightfully addictive reporting and marketing experiences for ticketmaster’s b2b SaaS solutions empowering live events professionals. Responsible for conducting user research, rapid prototyping, product design, and eng-handoff.
Evangelized our users across the org through lean research
I partnered with our research team to help flesh out our core users, specifically I met with Venue Execs, BO Managers, and Marketers across our segments. We hung up the personas on our walls to keep our users top of mind for the Ticketmaster’s R&D teams.